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The impact of the internet and digital technologies on the marketing mix elements for fashion industry

The development of digital media and the Internet has changed the way marketers perform their work. Traditional marketing methods are disappearing, replaced by new methods of marketing through digital media. Marketing mix refers to the use of the four marketing strategies of product, price, location and promotion (Maryville Online, 2020). The development of digital marketingContinue reading “The impact of the internet and digital technologies on the marketing mix elements for fashion industry”

How businesses should evolve their digital marketing strategy in times of COVID 19?

In the current market situation, companies need to pay more attention to digital marketing. Due to the spread of COVID-19, people can only stay at home as much as possible to reduce contact with many people. At the same time, many countries have also banned multi-person gatherings. A series of daily life related to workContinue reading “How businesses should evolve their digital marketing strategy in times of COVID 19?”

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